Cravista is our premium wellness brand, launching in December 2026. We wanted every part of it to be our own: a custom porcelain vessel, custom packaging and branded accessories. Factories asked for 1,000 to 3,000 pieces per item, far too many to test a new range. With the right factories and a few practical strategies, we brought the quantities down to levels a new brand can launch with.
Why Cravista
Wellness is a subject I have always loved. Cravista started as an idea for candles and home fragrance and grew into a wider wellness range, built around products we felt were genuinely new to the market. Every part of it had to carry the brand. That is where the hard work began.
Minimum orders, item by item
| Item | What factories asked | What we did |
|---|---|---|
| Candles | 500 pieces per candle | Too high for a new range, so we make our own candles |
| Custom porcelain vessel | 2,000 to 3,000 pieces | Convinced one factory to make 1,000, shared across four candles: about 250 vessels each |
| Custom packaging | High minimums on almost every component | Achieved at low quantities with a strategy we agreed with the factory |
| Branded electric lighter | 1,000 to 2,000 units with custom packaging and a laser logo | Found one factory willing to go lower, with a few ideas we worked out together |
For a brand testing the market, the difference between 250 and 3,000 vessels per product is the difference between a sensible launch and a warehouse full of stock.
Not everything comes from China
Good sourcing means going wherever the best version of a thing is actually made — and being willing to look. For the lava stone, that meant Indonesia: we reached out, found the right person, and brought in the genuine material rather than the nearest substitute. The porcelain thumbstones are made by hand in a village in India. The frankincense at the heart of our grounding blend comes from Oman, where Boswellia sacra has been treasured for centuries, and the rest of our essential oils come through a specialist house in Spain that works only in real botanicals. Some things are made in China — where certain pieces are genuinely made best — but the materials that carry the scent and the meaning are each brought from their own home. Years of buying and building a network make that search far faster than it sounds; we’d rather spend the time and bring every piece from the place that does it best.
What it taught us
- Low MOQ is rarely a yes or no. It is usually a negotiation, shaped by design and structure.
- Share components across a range. One custom vessel across four products made the minimum workable.
- Make in-house what factories won't make small. Sometimes the answer is to do it yourself.
- Decide what to hold and what not to. Storing some parts is smart; over-ordering others is not.
- Look beyond China when it matters. Some materials are best sourced elsewhere.
How it shapes the Studio
Cravista is the closest of our brands to the founders we work with at the Studio: premium, fully branded, and launching small. We bring the same approach to minimums, packaging and custom parts to every Studio brief.
Because we own Cravista, we do not take on concept work in its categories. Founders of candle and home-fragrance brands can work with us on production of concepts they bring, and every client project is kept separate under NDA.
Questions founders ask
What MOQ should I expect for a custom porcelain vessel?
For a custom design, factories often quote 2,000 to 3,000 pieces or more. With the right factory and approach, lower quantities can be possible. For Cravista we agreed 1,000 pieces, shared across four products.
Can I get custom packaging at a low MOQ?
Often, yes, but rarely by asking for it directly. It depends on how the packaging is designed and how the order is structured. Some items are worth buying in larger quantities and storing; others are not. It is one of the first things we work through with founders on a call.
Is low MOQ always possible for custom products?
Not always. Some custom parts genuinely need volume. But with the right factories and some practical strategies, a fully branded range is usually achievable at quantities a new brand can test with.
Planning a premium wellness product?
Global Wellness Brand Studio develops and produces premium wellness products in China, with a team on the ground and our own brands as proof.
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